Autolook Awardsare created to emphasize the concept of racing cars as a refined form of communication,awarding teams and sponsors not for their sport achievements, but for their communication strategies, always prevalent in motorsports.
Famous liveries, commercials, advertising campaigns, great initiatives realized by manufacturers who participated to every world motorsport championship were analyzed by a committee of professionals, as Formula 1 journalists and motorsport exponents, made by:
- Andrea Levy (President of Autolook Week)
- Angelo Sticchi Damiani (President of ACI)
- Benedetto Camerana (President of Museo dell’Automobile)
- Monica Mailander Macaluso (President of Gino Macaluso Foundation)
- Paolo D’Alessio (co-creator Autolook Week and Autolook Awards)
- Mario Isola (Racing Manager Pirelli)
- Ludovico Fois (Communication Manager and Councilor for External and Institutional Relations ACI)
- Elena Minardi (co-organizer Historic Minardi Days)
- Umberto Zapelloni (Formula 1 journalist)
- Alberto Sabbatini (Formula 1 journalist)
- Pino Allievi(Formula 1 journalist)
- Federica Masolin (Formula 1 journalist)
- Franco Nugnes (Formula 1 journalist)
- Ercole Colombo (Formula 1 photographer)
Monday 4 September, at 6 pm, the second edition of the Autolook Awards will be a special evening presented by the SKY TV journalist Federica Masolin, highlighted by the presence of personalities who have turned modern-day racing cars into palettes with which to create messages, making them vehicles of artistic advertising.
AUTOLOOK AWARDS 2022 CATEGORIES:
- MOTORSPORTS AWARD
- TECHNOLOGY AWARD
- TOTAL LOOK AWARD
- INNOVATION AWARD
- HALL OF FAME AWARD
- COMMUNICATION AWARD
- AUTOMOVIE AWARD
- AUTOIMAGE AWARD
- RESEARCH & DEVELOPMENT AWARD
- HALL OF FAME MOTOGP AWARD
- "THE PASS" AWARD
- BEST INNOVATIVE COMMUNICATION PROJECTS ON MOTOGP AWARD
- GLOBAL ACTIVITIES AWARD
- SOCIAL COMMITMENT AWARD
- BRAND IDENTITY AWARD